Brenner: Blog

Celebrating National Chocolate Cake Day: 6 Ways a Real Estate Transaction is Like Eating Chocolate!

Added 1/27/16 by The Brenner Blog Team

How are you celebrating National Chocolate Cake Day today, January 27? If it were your birthday today, you could have chocolate cake!  But who needs a birthday to enjoy satisfying chocolate cake and gooey fudgy icing? Better pick one up somewhere for dinner and surprise the family – chocolate cake is certainly worth celebrating!


We’ve decided to celebrate National Chocolate Cake Day – of course chocolate being something we absolutely love – by comparing chocolate to something else we love - a successful real estate transaction. We know what you’re thinking, but stay with us and see if, at the end, you don’t agree that both are pretty sweet!


For the Real Estate Broker

1. Addicting.  Chocolate is addicting. Put a bag of Hershey’s Kisses (or Lindor Truffles?) in the break room and you’ll see who keeps getting out of their chair to go grab a couple more. (Is it you?) Closing real estate transactions is addicting too.  Feeling good. The knowledge that you did a good job. The commission. The new relationship with a great client. Addicting. (Did we mention the commission?)


2. Satisfying.  Sometimes there is nothing more satisfying than chocolate. When you are hungry.  When you are bored. When you have a craving for a hot fudge sundae just because there’s nothing like the satisfaction of melty hot fudge. That’s satisfying.  How is a real estate transaction satisfying? When you know you have connected the tenant or buyer with the property that is the Right Place. Right Space.® for them, a space that fits their needs to a T. Or for the landlord or seller, when you have brought them a tenant or buyer that matches their space and has a great track record. That’s a reason worth eating chocolate cake!


3. Leaves a good taste in your mouth. It goes without saying that chocolate tastes good, makes you feel good, and even can be good for you if it is dark chocolate. A real estate transaction can leave a good taste in your mouth figuratively when you know you have handled the deal professionally, when the tenant knows you have unearthed all possible spaces appropriate for them, and when you have negotiated the best sale or lease price. You’ll remember the deal as a job well done on behalf of your client.


4. Good for your heart. According to a Cleveland Clinic blog, “Chocolate has gotten a lot of media coverage in recent years because it's believed that it may help protect your cardiovascular system. The reason being that the cocoa bean is rich in a class of plant nutrients called flavonoids.” How is a real estate transaction good for your heart? The adrenaline of closing a deal, of course! Your pulse races, the endorphins fly around and when you close the deal, don’t you just experience a great love for the world in general? Keep your heart pumping with a good real estate deal regularly -- doctor’s orders.


5. Source of energy. Chocolate, especially dark chocolate, contains a delightful mix of energy and mood-boosting powers. Chocolate not only contains the stimulant caffeine, but increases nitric acid and endorphins, not to mention its antioxidant powers. Can you guess how a real estate deal is a source of energy? A deal well done stimulates you to continue to be of service to future clients, with your market knowledge, negotiating savvy, and incomparable charisma. A closed deal - what a boost! Time for another deal – go get ‘em!


6. You can never get enough. When it comes to commercial real estate, if you have put your heart into scouring the market, finding the right space, meeting your client’s goals and closing the deal – well, what is it about that process that is so satisfying we just want to turn around and do it all again? (Ok, it might be that commission we mentioned before.) Like a satisfying real estate deal, chocolate can keep beckoning!  Valentine’s Day is not far away, and hopefully you have NOT opened the candy heart that you bought to give to your sweetheart. (Have you?) If you’re lucky, he or she will share a few pieces with you, and you will be able to sit back and enjoy a sweet chocolate reward for your thoughtfulness. And another. And maybe one after dinner every night. Or two. Oh forget it, just eat that whole box and bake your sweetie a delicious chocolate cake!


--The Brenner Blog Team


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